Crown Clinic was in the news again this week with a story about Prince Harry's hair loss.
The 31-year-old prince is already showing signs of male pattern baldness around his crown.
And if he does not act soon, he could end up being as bald as his 33-year-old big brother William, the Duke of Cambridge, according to our surgeon Asim Shahmalak.
We wrote a piece about this for the media which was covered in the Sun and the Daily Star as well as lots of other news websites. Here is a link to the Daily Star piece quoting Dr Shahmalak at length.
Here is the full release which we shared with the media.
Hairs to the throne! The bald truth about how Prince William and Prince Harry will look at 50
* Royals' strong baldness gene means that Prince Harry will go the same way as his brother and could benefit from a hair transplant,
according to Britain's leading expert on hair loss
Prince Harry is going to need a hair transplant soon if he does not want to be as bald as his big brother William, according to Britain's leading expert on hair loss.
The 31-year-old bachelor prince is already starting to show signs of significant hair loss around the crown at the back of his head.
And with a strong family history of male pattern baldness, Harry is likely to be as bald as the 33-year-old Duke of Cambridge by the time they are both 50, said hair transplant surgeon Asim Shahmalak.
New graphics showing how both princes will look when they are 50 have been drawn up by Dr Shahmalak from Crown Clinic in Manchester.
Dr Shahmalak, hair loss expert on the Channel 4 medical show Embarrassing Bodies, said: “There is a strong baldness gene in the royal family which has very obviously been passed down to Prince William and is already affecting Prince Harry, who is starting to show the first
signs of thinning hair around his crown.
“The only long-term cure for baldness is a hair transplant.
“I fear that it is too late for Prince William, who has too larger an area of baldness to cover.
“But if his hair loss accelerates, Prince Harry would really benefit from a hair transplant. He could look 10 years younger with the right procedure.
Dr Shahmalak has based his predictions on the brothers' strong family baldness gene – their grandfather (Prince Philip), father (Prince Charles) and uncle
(Prince Edward) are all bald.
They also have baldness on their mother's side: Princess Diana's father, the late Earl Spencer, had very thin hair.
Dr Shahmalak said that sons can also mimic the style of relatives' hair loss – losing hair in the same places.
The royals typically are left with a very thin covering on top from their 40s onwards.
Both Prince Charles and Prince Philip have tried to cover-up their hair loss by combing hair from the side of the scalp over their bald
Statistics show that 50% of men have started shedding their locks by
the time they reach 50 – and an even greater number have some element of grey in their hair.
Increasing numbers of men are turning to hair transplants to prevent baldness.
England football captain Wayne Rooney, singer Robbie Williams and Crown Clinic client and model Calum Best have all had hair transplants in recent years.
Bookings at Crown Clinic have shot by 25% over the last two years, thanks to the 'Rooney effect'- with young men in particular inspired to copy the Manchester United star.
Rooney's two hair transplants prompted record numbers of men under-30s to go under the knife to save their hair.
Dr Shahmalak said: “It would send out a wonderful signal to men if one of the royals were to reverse their baldness with a transplant.
“Studies consistently show that male pattern baldness can shatter not just men's confidence but their earning power, too.
“Prince Harry is one of the world's most eligible bachelors but that might be the case when the family baldness gene catches hold.”
Dr Shahmalak is famous for his work with celebrities.
He has carried out two hair transplants on Doctor Christian Jessen, star of Embarrassing Bodies (FUT), who said he was delighted with the work.
Dr Jessen said: “The new hair has really boosted my confidence. I find doing photo shoots much more bearable.”
The model Calum Best (FUE), 35, also had two hair transplants with Dr Shahmalak and said he felt five years younger afterwards.